If you have a huge dip in your Google analytics charts then you have most likely been affected by Google’s Panda release. Check your charts regularly and make sure that your stats stay consistent. It’s never going to be exactly the same. For instance, there are definitely more popular days of the week when people are going to shop for clothes versus looking for a web design company.
What is Panda?
For those of you who don’t know, Panda is Google’s new search algorithm that was launched back in March. The purpose of the update was to favour higher quality sites and get rid of the websites with low quality links. This approach is opposite compared to the other search engines such as Yahoo.
How Do I Stay Clear of Panda?
The most important way to keep your site in the clear and safe from Google’s new update is to stay as legitimate as possible with your SEO tactics. Don’t try to get a million links to your small little site and build link farms. When I first started SEO, right off the bat I stayed cleared of link farms because they seemed sketchy to begin with. Who wants to go to a page full of links of random websites? Back in the day before SEO was even around, marketers posted links on websites because they wanted to bring traffic to their sites, not because they wanted to rise in the rankings. If you keep that same mentality in mind while performing SEO and social marketing you will be fine.
I Was Hit by Panda, Now What?
It’s unrealistic to say that you can 100% figure out Google’s algorithm. I bet Google engineers love reading all the blogs and reading what people write. But there are some things that we are pretty sure of that could help you stay clear of the next Panda update, if not improve your ranking.
1. Re-evaluate your website. Make sure that all of your content is unique, original and useful for your visitors. Take the time to look out on the web to make sure that no one is copying your content as well. If they are, change it. You cannot help what they are doing, but you can help what is on your website. Promote your website so people will link to your content (legitimately). If your content is good, believe me people will share it!
2. Check your Google analytics for high bounce rates. You want to keep your audience engaged on your website. If your bounce rate is above 50 than you are doing something wrong. Between 30-40 is a decent bounce rate, under 30 is amazing.
3. Check the percentage of your site that is taken up by low quality pages. You don’t want a number of your pages to be low quality. Google would rather have a 10 page website with all high quality pages, rather than a 100 page site that has only 10 quality pages.
So, there you have it. Hopefully, Panda hasn’t hit your site too hard, if at all. Continue to be on the lookout for the effects of Panda and how you can maintain strong search engine results by checking back with us regularly.